Apple Inc. is looking to continue its hot streak of sales for their Apple Watch outside the company’s store by allowing its flagship wearable device to be offered at Best Buy locations across the country.
As of August 7th, Best Buy will be the first national retailer outside of Apple stores to offer customers the chance to purchase an Apple Watch in store or online, company officials announced on Monday. The Apple Watch is expected to come to 100 stores during the first phase, with a plan to expand to 200 more in time for the beloved Christmas shopping season.
“The Apple Watch is a big addition to our stores and website, and we know our customers want it,” Jason Bonfig, senior category officer at Best Buy, said in a statement.
“We are excited to bring the Apple Watch to more consumers, especially with the holidays coming up.”
When Apple unveiled the wearable in April, the company placed an emphasis on the personalized retail experience, allowing customers to make appointments to try on watches during the initial demand period. Apple stores also installed glass cases to display the entire range of watches, which span from the $349 Apple Watch Sport to a gold $17,000 Apple Watch Edition.
Customers at Best Buy can expect a similar but less personalized experience. While the high-end Edition models won’t be available, Best Buy will carry 16 Apple Watch models for customers to try on, including Sport and Watch models with both the 38 mm and 42 mm face options.
Moreover, Best Buy plans to carry several accessories, including watchbands, stands and chargers, positioning the wearable and various ideas going with it as top gifts for holiday consumers.
During Apple’s third-quarter earnings call last week, the company’s CFO, Luca Maestri, did not disclose how many watches Apple had sold, however he said the wearable accounted for “well over 100 percent” of the approximately $900 million growth in the company’s “other products” category.
In total, that category made $2.6 billion in revenue from April to June compared to more than $1.7 billion in the same period last year. Maestri reiterated that the company won’t break out the unit sales of the Apple Watch because it declines to “provide insight that could help our competitors.”