BookExpo America Kicks off their Annual Trade Fair, Welcomes China as Guest of Honor
BEA is premier annual event for authors and for the entire North American publishing industry, this year’s 3-day expo offers over 600 authors, hundreds of new titles, hundreds of exhibitors, four Author Stages, and access to the latest digital technologies at a Digital Discovery Zone, according to information from its official website.
Interestingly, China, a rising power in the international publishing industry, has been invited as the Guest of Honor for BEA 2015’s Global Market Forum (GMF) program, which features 3 full days of education sessions, exhibits and off-site cultural events.
The country is sending over 500 or so professionals from about 150 publishing companies and groups to the 2015 BEA, and will host nearly 130 curated events as the GMF guest of honor, including publishers’ summits and forums, promotion of translated Chinese literature, and art exhibitions. Twenty-five renowned Chinese authors will also have panel discussions with their foreign peers and readers during the week.
BEA, which has been going strong since 1947 and was then known as the American Booksellers Association Convention and Trade Show, is usually held in a major U.S. market in late May or early June. It offers the largest selection of English language titles and is also the largest gathering of booksellers, librarians, retailers and book industry professionals throughout North America.
Leading publishers from both the U.S. and other regions of the world use this occasion to showcase upcoming titles, sell current books, communicate with colleagues and readers, and trade copyright. Stats from the BEA 2014 had a total verified professional attendance of around 11,000.
BEA has been held in New York City for 7 consecutive years since ‘09, while its GMF program has featured Spain, Italy, Russia and Mexico as the guests of honor since 2010.
The event is set to move to Chicago next year and Poland is taking over as the next GMF guest of honor.