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Facebook Logo Loses a Bit of Dead Weight

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Chances are you probably missed a slight change to Facebook’s logo yesterday.

The web mega firm has refreshed its “wordmark”, which displays the full spelling of the brand. The most prevelant change lies in the shape of the ‘a': it’s now rounded off to a single-story as opposed to its previous double-story version. The letters are also slimmer, and there’s also more white around the lettering.

“We set out to modernize the logo to make it feel more friendly and approachable,” Facebook creative director Josh Higgins told announced.

The new logo is also apparently better suited to viewing on mobile devices. “This is actually a huge change and it’s much more than the ‘a,’” Howard Belk, co-chief executive and chief creative officer of branding firm Siegel+Gale, told the Wall Street Journal. “It’s driven by mobile.”

The result of a collaboration between Facebook’s in-house design squad and Process Type Foundry’s Eric Olson, the new Facebook logo will be showing up across Facebook sites and apps very soon. The familiar ‘f’ stand-alone logo on the upper corner of Facebook’s main site, also named a “favicon”, will stay as it is.

“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed.”

-Josh Higgins, Creative Director of Facebook Inc.