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Nintendo Names New Head Honcho

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Nintendo has a new president: It’s Tatsumi Kimishima, a long-tenured company executive who was formerly the CEO of its American division. Most recently, he was the company’s Managing Director.

The announcement follows the unfortunate death of Nintendo president Satoru Iwata on July 11th. But Nintendo had more to announce than just appointing a new boss. There are talks of a “large-scale revision of the organizational structure of the [company]” effective September 16th.

Kimishima has rarely if ever spoken or appeared in public on behalf of Nintendo; when he was CEO of Nintendo of America, the division’s president Reggie Fils-Aime was the media darling and the company’s public face. We should probably expect other Nintendo employees to pick up Iwata’s role as the company’s YouTuber-in-chief, announcing new games via Nintendo Direct video presentations.

Nintendo also announced that its two senior managing directors, Shigeru Miyamoto and Genyo Takeda, will be known as the company’s “Creative Fellow” and “Technology Fellow,” respectively from now on.

A “Fellow,” reads the announcement, is an “individual selected from among the Representative Directors who has advanced knowledge and extensive experience, and holds the role of providing advice and guidance regarding organizational operations in a specialized area.”

Miyamoto and Takeda were the heads of the Entertainment Analysis & Development division (aka EAD, the division within Nintendo that created Super Mario, Zelda, and Splatoon) and the Integrated Research & Development division.

However, while Miyamoto and Takeda are no longer in those roles, no new heads of those divisions have been announced. Instead, Shinya Takahashi, who was the head of another Nintendo game development division called Software Planning & Development, now has the title of General Manager of a new division called “Entertainment Planning & Development.”

It would seem from the language and the job titles that Nintendo plans to merge, or have already merged, several of its game development teams.