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To beat Apple is to be like Apple?

To beat Apple is to be like Apple?

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Year after year, Apple has been in the spotlight, taking over trends week-by-week and emptied out consumers’ wallets with what many believe are overpriced products.

 

After the release of Google Glass and having 81% of the market being dominated by Android, Google topped Apple as the most valuable brand in the world last year. But within just one year, the $247 billion company pushed Google’s $173 billion dollar conglomerate out of the No. 1 spot.

 

So what is giant search engine Google going to do to jump ahead to keep this back and forth competition going? There is no doubt that it has some weapons under its sleeve, but is it using Apple’s own inventions against themselves? It wouldn’t be hard to believe after last week’s Google I/O conference.

 

Google announced Android Pay – an update to Google Wallet taking on Apple Pay, and fingerprint authentication. Users will be able to pay with an Android-created virtual number for their credit cards so that their information will never be shared with merchants.

 

The fingerprint authentication will give it that extra safety feature that so many consumers are worried about, especially after Target had its major security breach a couple years back. The company will team up with more than 700,000 retail stores supporting the platform in hopes to make shopping not only easier, but also give consumers a peace of mind doing so.