Keurig Unveils New Cold Brew


Keurig Green Mountain, which is known for single-serve pods of coffee and tea, is hoping a new cold-drink machine will heat up the market and attract new buyers.

The coffee maker announced the release of Keurig Kold Tuesday. The new machine allows consumers to make single-serve soda and carbonated beverages, including Coke, Dr. Pepper, Sprite and flavored seltzer water.

Coca-Cola also has a lot at stake in the success of the new Keurig Kold. The company owns a 16.8% stake in Keurig Green Mountain, AP reported.

The home soda machine is already available online and will be available in 6 cities in early October, according to a statement from Keurig. And while an at-home soda machine sounds convenient, the Kold isn’t very affordable for the average buyer. The machine costs $369.99, but online promotions can drop the price tag to as low as $299.

The idea of an at-home soda-making machine isn’t novel. The Keurig Kold will be up against the SodaStream, which sells for as little as $50, and makes carbonated beverages similar to what Keurig is offering. Keurig CEO Brian Kelley said in a statement that Kold “will change the way consumers enjoy cold beverages at home.”

In addition to Coca-Cola products, the company is offering pods of Keurig original flavors, and will soon be offering cocktail mixers, according to the statement.

This isn’t Keurig’s first stab at producing products other than K-cups of coffee. Earlier this month, Keurig and Campbell’s Soup Co. launched single-serve Fresh-Brewed Soup in K-Cup pods. The 70-calorie soup servings are available in Homestyle Chicken Broth & Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix.

If having a Keurig machine to make coffee and soup, and one to make carbonated beverages sounds like too much of a commitment, the company says it is developing a machine that will do both, AP reported.