Social media users from platforms like Tumblr, Twitter, Instagram and others, have launched a campaign Friday to criticize racism and show solidarity with the hashtag #BlackOutDay.

 

Organizers released a statement expressing togetherness and the importance of such activism, “In a show of community and solidarity, for those 24 hours, we are exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people.”

“We want to show that Black History is happening today, right now. That we are all Black History,” announced users on Tumblr.

 

The #BlackOutDay campaign started on Tumblr by user YRN, but it soon quickly spread to other social media platforms, including Twitter and gained steamed across North America, as well as some support from European users.

In a blog post, YRN explained that he was inspired to launch the campaign “after thinking ‘Damn, I’m not seeing enough Black people on my dash.’”

 

“Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine?” he proclaimed.

The young man continued explaining that by encouraging users to only repost images of Black people for a day, the campaign aimed to celebrate “the beauty of Blackness.”

 

“I’m really sick and tired of seeing the ‘European standard of beauty’ prevail. It’s past time for the beauty of Black people to be showcased,” YRN said.

Hundreds of social media users have already joined in the campaign, and organizers say they are discussing making #BlackOutDay a regular event, possibly on the first Friday of every month.