Tinder Releases Tinder Plus and Will Introduce Ads at End of the Month



Tinder has been shaking things up in the past month with the introduction of Tinder Plus, a premium tier of the “dating service” that provides extra features like the ability to rethink a left swipe or search for potential matches in different cities city.

However, Tinder Plus also brings a new “right swipe constraint” into the mix, as users who swipe right too much or too often in a 12 hour period will run out of likes unless they upgrade to the new Tinder Plus service (which is between $9.99 and $19.99/month, depending on age).

As expected, users who have been running into the right swipe constraint (or Bouncer) are outraged by the upgrade. Complaining that they’ve grown comfortable using Tinder in a specific way.

“When you get as big as Tinder, with as many different types of users, we’re bound to make decisions that will disappoint a certain amount of edge-case users,” said Tinder CEO Sean Rad in an interview with TechCrunch. “But we make them for the greater good of the community as a whole.”

The mobile-app will also introduce advertisements within the next six weeks. Similarly to the swipe right limiter, people overreacted to the launch of Tinder Plus (and Facebook ads, and Twitter ads, and Instagram ads), they will definitely fret about Tinder advertisements. But experts believe if the service remains effective, people will get over the few ads they see while browsing.