Yahoo Announces NFL Games in October will be Streamed for Free
The National Football League said in a statement Wednesday that Yahoo is its “exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices and for free.”
This first game will be used as an experiment, to ensure there is a market for streaming, as well as a test run for equipment and technologies. Reports have surfaced that Yahoo is paying an “eight-figure sum”, at least $10 million, according to an individual close to the negotiations.
Several other brands, including Google, were involved in the bidding, said the person, who insisted on anonymity because the financial details were not being disclosed.
“The NFL is not losing money by showing this on the Internet instead of TV,” the person said.
As CNNMoney’s David Goldman pointed out when the NFL’s plan was previewed back in March, “sports bars won’t exactly be filled to capacity then, and ratings will likely be lower than the typical 1 p.m. and 4:30 p.m. Sunday games.”
But the game is being promoted more towards fans in Europe and other parts of the world, where it’ll be later in the day.
Yahoo released a statement on their Tumblr page:
“For the first time in NFL history, anyone with an Internet connection can tune in, exclusively on Yahoo, from anywhere to watch a live football game for free. Whether you’re on your phone, tablet, laptop, console or connected device — we’ve got you covered.”
For Yahoo, the game is a huge opportunity to tout itself as a leader in web video.
“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” Yahoo CEO Marissa Mayer said in a statement. “It marks a significant change in the way users can access this amazing content.”